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Literally
As a child, I rarely spoke and when I did, it was so quietly that people couldn’t understand me.
I loved learning. I enjoyed going to school and even to exams. My grades were excellent. And yet: parent-teacher meetings were never pleasant. I always felt wrong, as if I were a problem, because the feedback was always the same:
“She needs to speak louder. We can’t understand her.”
I never had many friends, just a few carefully chosen ones. And I did everything I could to avoid being at the center of attention.
(That changed slightly, as you can probably tell.)
In high school and at university, it got better but I still hated speaking in front of others. Presentations? My worst nightmare. My hands would instantly get sweaty, and my heart would start racing.
I honestly wasn’t very good at it either. Even when I was well prepared, it was simply boring to listen to me.
Side note: Recently, I dug out the photos from a shoot I did for my 18th birthday. One of them is shown here. Back then, I loved those pictures. Today, I immediately see how forced my smile was at the time.
That time changed a lot. That’s where the first big shift in my self-confidence happened.
Stepping out of Switzerland’s performance-driven culture and realizing, “Oh my grades don’t matter here,” was incredibly freeing. On top of that, I found it surprisingly easy to strike up conversations with others abroad, and I realized I’m not nearly as introverted as I once thought.
At 25, after completing my Master’s degree in Business & Economics, I moved to Zanzibar to manage a hotel with 20 employees and six- to seven-figure annual revenue. A huge leap into cold water. An incredibly powerful learning experience in leadership and entrepreneurship.
But also the realization…
I want location freedom.
To work online and decide for myself whether I’m in Switzerland, Zanzibar, or anywhere else.
I want time freedom.
I don’t want to be employed, trading time for money. I want to be self-employed and able to structure my time freely.
I want financial freedom.
I don’t want to painfully climb the career ladder and, if things go well, maybe earn 10k a month while working 60-hour weeks.
When I started on social media 4 years ago, a completely new level of self-expression opened up for me. That’s where my spiritual journey back to myself, to my voice and my message, began.
Speaking to a camera felt anything but natural to me.
But I knew, “If I want to build a community online, there’s no way around it.”
So let’s go.
At first, I sounded bored and bland. I barely made eye contact with the camera, and I couldn’t convey any emotion. The power I felt inside didn’t come through online at all.
I was completely trapped in my head. Calm, trust, intuition… I wanted all of it so badly, but I was 0 ready for it. If a new positioning didn’t gain traction after 2 or 3 weeks, I’d spiral into questions, uncertainty, and freeze.
Result: first 14 months 0€ revenue.
I held a lot back. My Master’s degree also meant that my entire previous environment operated on a rational level.
Being public about my spirituality was hard. I was afraid of being laughed at or rejected.
Feeling and showing emotions?
Tricky for someone who had spent their whole life achieving goals with logic and pressure. I thought I was open, able to talk about many topics without problems, but always in a very rational way. I distanced myself from the emotions behind it as a form of self-protection.
Even though, or maybe exactly because, I had always been very sensitive. I can read a room in seconds.
Triggering emotions. This is crucial for your online marketing. People decide emotionally whether they want to buy from you long before they do it rationally.
The dynamics with my partner in 2025 showed me once again how much I craved harmony.
How much I avoided confrontation and made myself small, just to be liked by everyone.
Also a part of me that was ready to leave with love, ending in the break-up.
The past 4 years have been an intense journey back to my emotions and self-expression. And thus back to my voice and my volume.
It has led me to my mission. Shown me the movement I guide:
The one of heart-centered people who no longer want to be just a number in the system, but who want to bring transformation into the world. People who finally want to step forward at full volume for their heart’s mission.
Only 4 years separate that first story video from my expression today. This is the transformation I invite you into through my work. No words can ever describe it as well as these images. Welcome to my world!
You see all these people working online, from where and when they want. All these women who built their dream. And it touches something in you. You kinda want that too because you love to travel.
But you don’t manage to show yourself online. You are too worried that it could be embarrassing. If at all, you would need to write content for a whole month before you can start.
And you anyway have no idea what type of business would be your thing. And where to start even? It seems SO big. So big that you don’t even want to open that box.
But the dream, it stays in the back of your head.
Cool. No worries. Gotcha. I was there too at some point. And look where I am now.
We’ll get there, step by step. You need clarity as to what your gift is. And confidence to show it to the world. You need some branding & strategy knowledge. And a good dose of trust into yourself & the universe. Aaaall of these topics we’ll look at.
So that by the end of our 12 weeks, you have a branded, active Insta channel & you started to build your website. You had first market research calls with potential soul clients and know your brand archetypes. You know how to deal with yourself and how to clear road blocks. In other words, you have ALL the basics that are needed to start flying.
Sounds good? I’d certainly say so! 😃
If you need some more hard facts, here you go 😊
Learn how to talk directly to your client’s soul & build your tribe.